The Grand Comeback of Wallpaper: Art, Style, and Personality on Your Walls
For years, wallpaper was considered outdated—something you’d only see in your grandparents’ house, covered in faded florals. But today, wallpaper is making a bold and stylish comeback, taking center stage in modern interior design. It’s no longer just a decorative option; it’s a powerful form of artistic expression, personality, and connection with your space.
From Forgotten to Desired
The transformation of wallpaper has been nothing short of revolutionary. Once avoided for being hard to apply and maintain, it has now become an easy-to-install, washable, and affordable solution. Thanks to innovations like digital printing, it’s never been simpler to turn a plain wall into a work of art.
"Our concept is wallpaper sheets that can be applied like mosaics—simple and fun to install," says Aude Malbat, co-founder of Joli Jour Paris, which already offers over 75 unique designs.
A Creative Universe Without Limits
Wallpaper today means creative freedom. From dreamy landscapes and botanical motifs to bold geometric forms, you can now play with colors, textures, and scale in ways paint could never achieve. Each mural adds depth, emotion, and character to a room.
Living in a small space? A well-chosen design can visually expand it. Want to highlight a special corner? A panoramic mural can instantly make it the focal point.
Large-Scale Murals That Tell Stories
Digital printing has opened the door to large-format designs with artistic quality. Just look at Ananbô, a French company reviving the art of hand-painted murals:
"We draw and paint our landscapes by hand, then scan and print them in our studio. We turn interiors into visual journeys," explains Méliné Boghossian, Technical Director.
These panoramic murals are designed to cover entire walls—from floor to ceiling—making them perfect for dining rooms, elegant lounges, or any space that craves visual impact. Today, they’re exported worldwide and loved by interior design professionals.
Tradition Meets Innovation and Sustainability
Wallpaper is more than just a trend—it’s a conscious design choice. Unique patterns, artisanal production, and sustainable materials mean that each roll not only beautifies your space, but also honors the planet.
The best part? You can transform a room without construction, without buying new furniture, and without compromising your style. From traditional to contemporary, wallpaper adapts, evolves, and captivates.